Landing Page Optimization · Service 4 of 8
The most expensive page on your site is the one nobody has touched since launch.
- Testing
- Conversion
- Revenue per session
More revenue from the traffic you already buy
Every campaign you run pays a tax to an untested landing page. We test headlines, offers, layouts, and forms continuously, and winners are decided by revenue per session, not by opinion.
The Problem
A team can spend months refining campaigns, shaving cents off clicks, and send all of that hard-won traffic to a page that was designed once, approved by committee, and never questioned again. If that page converts at 2 percent when it could convert at 3, every channel is 50 percent more expensive than it should be.
Testing was supposed to solve this. In practice, a proper test used to need a designer, a developer, a sprint, and a meeting where the loudest opinion won. So most companies test twice a year and call it a program.
How It Runs
Volume from the system. Judgment from a partner.
AI handles
- Building and rotating variants for headlines, offers, page structure, proof, and forms
- Running multiple live experiments without waiting on a development sprint
- Logging hypotheses, results, and revenue impact for every test
Aibo handles
- Choosing the testing order from the evidence rather than the roadmap
- Reviewing statistical noise before declaring a winner
- Keeping every experiment inside your brand system and commercial context
What You Get
The work that keeps compounding.
Primary lift
- more revenue per session from the traffic you already buy.
What You Get Each Month
- A continuous testing program with multiple live experiments at any time.
- Variants designed, built, and shipped without waiting on your dev queue.
- Every test logged with its hypothesis, result, and revenue impact.
- A monthly conversion report: what won, what lost, and what we are testing next and why.
Process
From first signal to useful output.
Teardown
Find the downstream friction that makes every campaign more expensive.
Hypothesize
Choose the next change from behavior, evidence, and revenue opportunity.
Test
Build and rotate variants without waiting on a full development sprint.
Decide
Aibo pressure-tests the result and keeps the change that earns its place.
The system behind the service.
AI workflow
Variants that used to take a sprint to build take a day. The system rotates headlines, offers, page structure, form length, and proof placement in the order the data suggests.
Aibo review
Aibo reviews every result before anything is declared a winner. The referee is revenue per session, not the metric that happens to be up this week.
Questions about Landing Page Optimization
- How much traffic do we need for this to work?
- Enough for tests to reach significance in a reasonable window, roughly 1,000 sessions a month per page as a floor. Below that we will tell you, and we will usually suggest fixing the obvious problems first without the ceremony of a test.
- Will you redesign the whole page?
- Only if the evidence says to. Most gains come from sequence and emphasis: what the visitor sees first, what the offer actually says, and how much the form asks for. Full redesigns are the last resort, not the pitch.
- Does this conflict with our brand guidelines?
- No. Tests run inside your brand system. We are optimizing persuasion, not repainting your identity.
Ready when you are
Bring us the part of your marketing that should work harder.
Send us the page your ads point to. We will record a teardown of what we would test first and why. If the page is already excellent, you will have a video saying so.
Get your page torn down