Case StudiesSaaS

SaaS · Paid Ads

One of the world's largest AI companies

When the whole world knows your name, awareness is free and precision is everything.

[+XX%]
Qualified conversion volume

[period]

[-XX%]
Cost per qualified action

[period]

[XX]
Markets under management

[current]

The Client

Who we were working with

This engagement is under strict confidentiality, so the description stays deliberately general: one of the largest AI companies in the world, a household name, with paid media challenges that have almost nothing in common with a normal account's.

Engagement at a glance

Platforms
[confidential]
Engagement length
[X months]
Monthly ad spend
[confidential]
Market
Global

Client name withheld under confidentiality agreement. Details verifiable in private on a call.

The Problem

What was actually going wrong

At this profile the usual goals invert. Awareness is saturated, demand is effectively infinite, and the job becomes precision: reaching the specific segments that matter for specific products, in dozens of markets, without waste that at this scale compounds into real money, and without a single creative decision that could become a headline.

The Work

What we did about it

Account architecture was built for control at scale: market-by-market structure with centralized standards, so global consistency and local performance stopped being a trade-off.

Segmentation did the heavy lifting, separating the audiences that matter commercially from an ocean of curiosity traffic that would happily consume any budget pointed at it.

Every optimization ran through a measurement framework agreed in advance, because at this scale and visibility, moves get made on evidence and reviewed by more than one pair of eyes. Ours included.

The Results

What changed, in numbers

The figures at the top of this page are the headline. Behind each one sits the account data it came from, and we will walk any prospective client through the source on a call. We publish nothing we cannot show.

Want a page like this with your name on it?

Bring us your current setup and your current bill. We will show you what we would change and what it should cost. No pitch deck, no pressure.