ASICS

ASICS is one of the most recognizable athletic brands in the world, which is exactly why its ad account had a familiar big-brand problem: years of accumulated campaigns, overlapping audiences, and a product feed that had grown faster than anyone maintained it.

Legacy structure was the tax on everything. Campaigns competed against each other in the same auctions, budget pooled in historically strong campaigns regardless of current performance, and feed issues quietly excluded strong sellers from Shopping placements. None of it showed up as a crisis. All of it showed up in the blended numbers.

We started with consolidation, collapsing overlapping campaigns so the platform's learning had enough signal density to actually learn. Fewer campaigns, cleaner segmentation, budget following live performance instead of history.

The feed got the unglamorous treatment it needed: titles, attributes, and disapprovals cleaned up so the full catalog could compete. On a brand this size, feed hygiene alone moves revenue.

Then continuous creative testing at machine volume, with a person at Aibo choosing what actually ran. Fatigued creative got caught in days instead of surfacing in a quarterly review.

The figures at the top of this page are the headline. Behind each one sits the account data it came from, and we will walk any prospective client through the source on a call. We publish nothing we cannot show.